Last updated: January 21, 2026

Little Rowan operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the “Services”). Little Rowan is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term “personal information,” we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de identified, so that it cannot identify or be reasonably linked to you.

We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

• Contact details including your name, address, billing address, shipping address, phone number, and email address
• Financial information including credit card, debit card, and financial account numbers, payment card information, transaction details, form of payment, payment confirmation, and other payment details
• Account information including your username, password, preferences, and settings
• Transaction information including the items you view, add to your cart, wishlist, purchase, return, exchange, or cancel
• Communications with us including information you include when contacting customer support
• Device information including browser type, IP address, and other unique identifiers
• Usage information including how and when you interact with the Services
  

Personal Information Sources

We may collect personal information from the following sources:

• Directly from you when you create an account, place an order, contact us, or otherwise provide your information
• Automatically through the Services via cookies and similar technologie
• From service providers who process information on our behalf
• From partners or other third parties
  

How We Use Your Personal Information

We may use your personal information to:

Provide, tailor, and improve the Services

Including processing payments, fulfilling orders, managing accounts, arranging shipping, handling returns, and personalising your shopping experience.

Marketing and advertising

Including sending promotional communications and showing relevant advertisements based on your activity.

Security and fraud prevention

To protect accounts, detect fraudulent activity, and secure our Services.

Communicating with you

To provide customer support and maintain our relationship with you.

Legal reasons

To comply with applicable laws, enforce policies, and respond to legal requests.

How We Disclose Personal Information

We may disclose personal information:

• With Shopify, vendors, and service providers that help operate our store
• With marketing and advertising partners in accordance with their privacy policies
• When you request or consent to such disclosure
• With affiliates or within our corporate group
• In connection with legal obligations or business transactions
  

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information to provide and improve the Services. Information submitted to the Services may be transferred to Shopify and third parties located in other countries.

Shopify may process personal information to provide enhanced features. In such cases, Shopify is responsible for processing that data. You can learn more at the Shopify Consumer Privacy Policy and Shopify Privacy Portal.

Third Party Websites and Links

The Services may include links to third party websites. We are not responsible for the privacy practices or content of these sites. Please review their policies separately.

Children’s Data

The Services are not intended for use by children. We do not knowingly collect personal information from children under the age of majority. Parents or guardians may contact us to request deletion of a child’s information.

Security and Retention of Your Information

We take reasonable measures to protect your personal information, but no system is completely secure. Information retention depends on legal, operational, and contractual requirements.

Your Rights and Choices

Depending on where you live, you may have rights to:

• Access your personal information
  
• Request deletion or correction
  
• Receive a copy of your data
  
• Opt out of targeted advertising
  
• Manage marketing communication preferences
  

You may exercise these rights through the Services or by contacting us.

We will not discriminate against you for exercising your rights.

Complaints

If you have concerns about how we process your personal information, please contact us. You may also have the right to lodge a complaint with your local data protection authority.

International Transfers

Your personal information may be transferred and processed outside your country of residence. Transfers outside the UK or EEA rely on recognised legal safeguards.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Updates will be posted on this page with a revised date.

Contact

If you have questions about this Privacy Policy or our privacy practices, or wish to exercise your rights, please contact us at:

support@little-rowan.com